Spotlight: Benny Gold

Striking Gold in the Heart of San Francisco

Streetwear boutique caters to the trendy young gent, carrying graphic t-shirts, button-ups, classic shoes, scarves, jackets, hats, even Benny Gold inscribed gold pens – Benny Gold has you covered from head to toe. Going for the Gold, the line has expanded to also include high quality denim, all natural body soaps, along with Jansport and Benny Gold collabo backpacks.

The concept behind the brand started with a sticker and a dream. Benny began posting stickers around town that said “Stay Gold.” Stay Gold to him is “a reminder that all the ideas and experiences that we hold dear are the real gold inside each of us” (

Tired of working for other people, a very motivated Benny created a dope label that resides in a modern simplistic store front in the Mission district of San Francisco. Smack dab in the heart of hipsterdom, a more phentermine ideal location for a boutique of this caliber cannot be found. On his quest toward creative freedom, Benny Gold was born, and he has catapulted this brand into a highly sought-after one, not only in SF but worldwide.

Skateboard decks line the walls of the shop, speaking to the influence and history of not just the line but the man behind it. With this artistic drive and vision coming to fruition, his brand is now being carried in metropolises from Hong Kong and Taipei to Brooklyn and Queens. Don’t fret if you’re not conveniently located in one of these awesome locales; just shop online at


Benny Gold
3169 16th Street, San Francisco
Phone: 415 814 3940
All photos taken by Heather Perry

What are your thoughts on this sweet boutique? Do you have any other shops to recommend in the Mission? Let us know in the comments section or via our and accounts!

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